The Importance Of Digital Marketing During Lockdown (Covid19)

The Importance Of Digital Marketing During Lockdown (Covid19)

Digital Marketing
The emergence of Covid-19 over the past few months has thrown many businesses into a state of turmoil and uncertainty. Unlike other global issues, such as recessions, businesses of all sizes and industries are affected by this virus in one way or another, as economies all over the world struggle. Many businesses have seen their sales plummet over the past few months, and some sectors – such as leisure and hospitality industries – have seen a complete cessation of business, meaning that they are left with little option to survive other than using their savings and whatever government support they can access. Whatever your business and industry, it is crucial that you work on maintaining and marketing your brand during this time, ensuring that you stay relevant and available to…
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HOW TO MARKET YOUR BUSINESS THROUGH THE CORONAVIRUS LOCKDOWN

Digital Marketing, SEO
Knowing how to market your business to an audience who have a whole host of matters at the forefront of their attention can be tricky. For any small business, this is a disconcerting time, with financial and personal difficulties arising. While it’s key that businesses are seen to be sympathetic to the hardships that many people have fallen upon, it’s also important to amend marketing strategies to represent the current climate. Customers are not refraining entirely from purchasing, but contingency plans are going to definitely be more valuable when there is such uncertainty about money, and potential lockdowns. We take a look at how small businesses can market their way through the Coronavirus outbreak, with a focus on changing digital marketing strategies to represent the shifting needs and wants of…
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