Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.

Google Ads works by promoting your ad when people search online for the products and services you offer. Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

• We start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
• Next, we select the geographic area where your ad should be shown. It can be a small radius around your business or much broader like cities, counties, or entire countries.
• Finally, we’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

Your Google Ads cost is decided by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length you can stop your ads anytime.