In today’s digital-first world, where even a sneeze is followed by a Google search, being discoverable online is no longer optional for healthcare providers—it’s essential.

Whether it’s a multi-specialty clinic, a wellness center, or a single-practitioner medical practice, patients now make decisions based on what they find online. From reviews and service pages to timings and treatment options—Google has become the first opinion. And that’s where SEO comes in. Search Engine Optimization is not just a marketing tool anymore; it’s a digital lifeline, especially in the healthcare sector.

At Bricks Media, a trusted SEO agency in Thane, we’ve witnessed firsthand how SEO can drive real results for clinics, improve patient trust, and boost appointments. Today, we’ll dive into two real-life examples, Thane PolyClinic and Healthspace, to showcase the tangible impact of SEO services in Thane‘s growing healthcare landscape.

How the Healthcare Industry Benefits from SEO Services

The healthcare industry faces a unique set of digital challenges. Unlike e-commerce or retail, trust and credibility play a huge role. Patients aren’t just looking for products—they’re looking for care, reliability, and reputation. Here’s how SEO plays a pivotal role in this space:

1. Improved Online Visibility

Imagine someone in Thane Googling “best physiotherapist near me” or “dermatologist in Thane West.” Clinics that have invested in SEO are the ones showing up at the top of search results. And 75% of people never scroll past the first page—if you’re not there, you’re invisible.

2. Local SEO = More Walk-ins

Healthcare is hyper-local. When patients search for nearby services, Google Maps listings and local directories matter. Local SEO helps clinics appear in the Map Pack, leading to more walk-ins and appointment calls.

3. Better Patient Engagement

When SEO is done right, your clinic website becomes a go-to resource. Patients read blogs, check symptoms, understand treatments, and book appointments—all without calling. It builds trust even before the first visit.

4. Higher Appointment Rates

SEO-driven websites load faster, are mobile-friendly, and are optimised for easy bookings. The easier it is to navigate your website, the faster a patient can make a decision—and book that slot.

Now let’s bring this to life with two real-world stories.

Case Studies: Thane PolyClinic and Healthspace

1. Thane PolyClinic – From Invisible to Irreplaceable

When Thane PolyClinic approached Bricks Media, they had one major challenge—visibility. Despite having multiple medical services under one roof and experienced doctors, their online presence was practically non-existent.

What We Did:

• Website Audit & Optimization: Their site was optimised for relevant search terms, such as “Sonography Center in Thane” and “Diagnostic Center in Thane.”
• Local SEO Strategy: We claimed and optimised their Google Business Profile listing and added relevant keywords, service areas, and high-quality images.
• Content Creation: Regular blogs around FAQs like “Best Sonography Center in Thane for Accurate Diagnostics | Thane PolyClinic” and “Common Symptoms You Shouldn’t Ignore: When to Visit a Polyclinic” started ranking well.
• Mobile-Friendly Redesign: A responsive website made it easier for users to book appointments via mobile.

Results in 6 Months:

• 4x increase in website traffic
• 752 calls through in last 5 months the Google Business Profile

  

• Featured in the top 3 results for over 10 high-intent local keywords

2. Healthspace – Ranking High in the Wellness Space

Healthspace was a modern wellness clinic offering physiotherapy & Dentistry. Their challenge wasn’t just visibility—it was differentiation. In a market full of “me-too” clinics, Healthspace needed to position itself as a holistic care provider.

What We Did:

• Keyword Research: We targeted specific long-tail keywords like “Best Physiotherapy in Mumbai” and “Dental Clinic near me”.
• On-Page SEO Fixes: Each service page was optimised with FAQs, meta descriptions, and internal linking to keep visitors engaged.
• Backlink Strategy: We built authority by securing backlinks from reputable medical blogs and health forums.
• Reputation Management: Integrated Google review strategies to improve their star ratings.

Results in 4 Months:

• Ranked #1 for “best pilates services in south Mumbai”
• 200% growth in backlink

  

• 62 % increase in direct phone calls from Google Business Profile

  

Why Bricks Media is the Go-To SEO Agency in Thane

At Bricks Media, we don’t do cookie-cutter SEO. Every clinic, every doctor, every patient journey is unique—and so is our approach. Being a local SEO company in Thane, we understand the pulse of the city, its demographics, its healthcare behavior, and how patients search.

Here’s what makes us different:

• Local Expertise: We don’t just work in Thane; we live and breathe it.
• Healthcare Focused: We know the sensitivity of medical content and optimise with empathy.
• End-to-End SEO Services: From technical fixes to blog writing, we handle it all in-house.
• Transparency: We share monthly reports, keyword tracking, and what’s working (or not).

We’ve helped clinics go from page 5 to page 1 and from 5 patients a week to 50. If you’re a healthcare provider looking to grow your patient base and be found, not <