HOW TO MARKET YOUR BUSINESS THROUGH THE CORONAVIRUS LOCKDOWN
Knowing how to market your business to an audience who have a whole host of matters at the forefront of their attention can be tricky. For any small business, this is a disconcerting time, with financial and personal difficulties arising. While it’s key that businesses are seen to be sympathetic to the hardships that many people have fallen upon, it’s also important to amend marketing strategies to represent the current climate. Customers are not refraining entirely from purchasing, but contingency plans are going to definitely be more valuable when there is such uncertainty about money, and potential lockdowns. We take a look at how small businesses can market their way through the Coronavirus outbreak, with a focus on changing digital marketing strategies to represent the shifting needs and wants of…