SEO is about enhancing and improving a website’s visibility and ranking on search engines via a strategy using keywords, international SEO, on- and off-page SEO, technical SEO, and local SEO, as well as optimizing content and user experience. SEO targets unpaid search traffic, mainly organic traffic, rather than direct referral, social media, and paid traffic. 

In internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that define search engine results, what people search for on the net, the genuine search keywords and queries typed on search engines, and which results on search engines are favored by most of the audience. SEO is done because a website receives more users from a search engine when it ranks higher on a search engine page result (SERP). The goal is to convert the user or build awareness and engagement, and Bricks Media is such an SEO agency in Mumbai. 

Schema Markup! What the Heck is it? 

Schema Markup is a way to showcase the content you are waiting to show off properly so that people don’t skip but chip in and click on our site. Schema markup, or structured data, is the speech search engines use to read and learn the content on your pages. By speech, we mean a semantic vocabulary (code) that allows search engines to describe and organize the content of web pages. 

Schema Markup in SEO? Why? 

Although search engines are potent tools using advanced algorithms, they still need help reading, identifying, and categorizing content. Why? Search engines don’t have the same visual and intuitive capabilities as humans. They can’t see a picture; they have to read it. If you read a list of ingredients and quantities, you would naturally understand that it is a recipe – but a search engine wouldn’t. By applying schema markup to your content, you help the search engines understand the meaning of your pages. 

Structured data provides a way to standardize information about a page and classify its content. It is created through code, using in-page markup on the page to which it applies. Structured data is a standardized format for providing explicit clues about a page and classifying its content. In the above example, the explicit clues are recipes, reviews, ingredients, prep time, calories, etc.

In short, schema markup is code in the form of structured data that communicates the meaning of your page, elements, and how users should see them to the search tool in a language the search engine can understand. A helpful way to think about it is as a pair of glasses that helps the search engine see things better or as a translation tool. 

Importance of the so-called Schema Markup! 

Schema markup is fundamental for SEO, not because it influences your rankings in search results. But because of its additional advantages.

First, schema markup enables search engines to comprehend your pages’ context and content more.

This enhanced performance can lead to your pages being shown for more appropriate search questions, which leads to more traffic.

Second, schema markup can improve the impression of your page in search results.

This means people are more likely to catch and connect on your page. Improving your click-through rate (CTR).

And third, schema can give you a competitive advantage.

Many sites still aren’t using schema markup. So when you do, you’re reaching forward of the curve. It’s a competitive advantage that makes your website stand out.

All these things can contribute to overall better SEO for your site. 

This is how Schema Markup plays a critical role in SEO and is thus used by everyone. Bricks Media is a marketing genius that uses all the strategies and tools to embed SEO with your brand and show you visible results and ranking on SERP. This makes Bricks one of the best SEO company in Mumbai. 

Now you know what to do, so what are you waiting for? Come on board and make the right decision!