Bricks Media

10 Essential SEO Techniques Every E-commerce Owner Should Know


An e-commerce SEO strategy can help online businesses crawl better on Google’s search engine. Having a well-designed and optimized website with high-quality content is crucial for the sale of e-commerce goods. With a strong SEO strategy in place, your store’s online visibility can increase, driving more traffic and potential customers to your site.

However, SEO for e-commerce is much more than just adding keywords, writing blog posts, and gaining links. To truly succeed, you need to understand how search engines work and what they reward. This means staying updated with Google’s guidelines, analyzing buyer intent, and implementing SEO strategies strategically.

Making Website Mobile-friendly

A website that is mobile-friendly should be effortlessly viewed and interacted with on a small screen. This can be achieved by having a responsive design that automatically adapts to the device UI, along with easily and working clickable buttons and links. If your website is not mobile-friendly, you may be losing out on a significant amount of traffic and potential customers. Therefore, it is essential to take the time to elevate your website for a smartphone with the help of the best SEO agency.

Using Keyword Rich Titles & Descriptions 

When you search for something on Google, you see a list of results with titles and short summaries. These are called Meta titles & descriptions. Their function is to help search engines know what exactly your website is about. Your website’s titles and descriptions need to be clear and relevant and use commonly searched words for better visibility on search engines. It’s also important to make them interesting to stand out from competitors and increase clicks.

Optimizing Images With Alt Tag 

Product images are crucial for online retailers to increase sales and search engine optimization. Alt tags are HTML tags that supply text descriptions of images, helping search engines index images and users who are unable to see the images. To optimize product images, use accurate and descriptive alt tags with keywords that focus on the product’s key features.

Optimizing Website Through On-page Strategy 

To rank highly in search results, optimize your website with relevant keywords, informative meta descriptions, and internal linking. To avoid errors and glitches, verify that your site is user-friendly and site navigation is easy. Implementing these strategies can enhance your website’s online visibility and draw more traffic, thereby increasing the chances of your website ranking high at Google. 

Promotion Through Social Media 

Social media offers businesses an affordable way to reach a global audience. By promoting high-quality and relevant content, small businesses grow their reach and business leads. 

Creating Compelling Content 

Good content not only attracts links and boosts SEO but also enhances the user’s experience. Make sure that your content is well-written and plagiarism-free. Use suitable keywords and phrases to improve e-commerce SEO. Incorporating multimedia elements such as graphics, videos, or infographics can help to diversify your content and provide a visually appealing experience to your audience.

Leveraging Google Shopping Ads

Google Shopping Ads showcase your products to potential customers. Your listing, which includes an image, price, and shipping options, appears alongside similar listings when someone searches for a product you sell. Interested customers can click through to your website to learn more and make a purchase, making Google Shopping a powerful tool to reach new customers and grow your e-commerce business.

Utilizing Local SEO to find potential local customers

Optimizing your website for local search traffic and adding content related to local events can help attract potential customers from your area and make it easier for them to find your business.