Bricks Media

Local SEO Best Practices for Small Businesses: A Step-by-Step Guide

Local Search stands out as one of the most potent assets for small businesses. According to Google’s infographic, 80% of individuals seek local information; when we search for something on Google, we always opt for ‘near me’ searches. Failing to optimize your local search presence could result in losing 80% of your potential customer base. In the contemporary market landscape, the significance of local SEO cannot be overstated; it assumes a key role in leading your digital marketing strategy. 

If you are one of the SMEs and want to grow your business, and if you are looking for affordable SEO packages in Thane, contact Bricks Media. We provide local SEO in Thane, where you can get affordable digital marketing packages. 

How to use Local SEO to grow your small business step-by-step guide

1. Using Powerful Tool: Customer Reviews and Ratings

Alright, folks, let’s kick things off with a bang – customer reviews and ratings! These are the digital gold mines that can skyrocket your local business. When you plan to do Local SEO, the first step is encouraging your existing customers to leave reviews on Google. If your service is the best, they’ll leave you positive reviews. But this won’t stop here, and you must promptly reply to them. This demonstrates your commitment to delivering exceptional service and your customer feedback appreciation. If you are too busy to do that, hire an SEO company in Thane that will do the work for you! 

Showcase Reviews on Your Website

Another important aspect is that small businesses overlook and forget! Sharing these reviews on the website would increase the credibility of your brand! 

2. (GMB) Google My Business Optimization: Underrated Champion 

Now, let’s delve into the nitty-gritty of Google My Business (GMB) – your digital storefront on Google. Here’s how to maximize its effectiveness:

1. Begin by claiming your business on Google. Complete the verification process, typically done via postcard or phone call. This grants you complete control over your listing.

2. Thoroughly fill out each section of your GMB profile with accurate and current information. Consistency in your NAP (Name, Address, Phone number) is paramount.

3. Remember that a picture can convey a wealth of information. Showcase your products, services, and your team in action. This provides potential customers with a preview of what they can expect. Leveraging GMB to improve your Google ranking in your local area is always beneficial for your business.

Bricks Media provides SEO for small businesses in Thane, where we do all GMB-related work to give your brand a hike on Google. 

3.’Near Me’ or Location Factor 

The proximity of your business to the searcher’s location holds considerable importance. Maintaining consistency in your NAP (Name, Address, Phone number) details across all platforms is crucial. If you’re a Thane-based business owner looking to boost your presence in the local area, engaging in Local SEO in Thane with the assistance of Bricks Media can significantly impact your business’s sales and profitability. 

4. Online Directories and Citations

Make sure your business is included in online directories such as Yelp, Yellow Pages(Where you can submit your brand information), and industry-specific platforms. Maintaining consistent citations strengthens your local presence. An SEO agency in Thane can handle this task for you.

5. Website UI Optimization

Ensure your website UI is optimized for mobile, loads quickly, and has relevant, localized content. This ensures a seamless user experience. Getting good content is only possible with digital marketing agencies in Thane, where you’ll get SEO-optimized content for your website. 

6. High Ranking Backlink

Acquire high-quality backlinks from respected local sources. This indicates to search engines that your business is a trusted authority within your local area.

7. Social Signals

Sustain an ongoing presence on social media platforms. Interact with your audience, share valuable content, and let your unique personality shine. Doing local SEO in Thane can level up your SEO game for business! SEO is generally highly underrated by small businesses who tend to believe that only doing social media promotion will give business sales to the brand. 

This comprehensive guide to local SEO strategy in 2023 will provide you with all the essential insights on how local SEO functions and its potential to enhance your rankings on Google Maps, Google search results, and other local directories.