A global crisis is the perfect time for you to think outside the box and rebrand your skills in order to help people.
In New Zealand, a number of breweries and distilleries have adjusted their production lines so that they are now producing hand sanitisers instead of alcohol. Brian Watson, co-founder of Good George Brewery, said: “We had our whiskey and gin program going for a while, and we thought the world needs hand sanitizer more than it needs gin and whiskey right at the moment.”
And this is where a good marketing mind will be useful. Look at your business and try to identify what you can do in order to help out during the crisis.
If you run a restaurant, perhaps you can do deliveries, or create food boxes for the vulnerable. If you produce clothing, maybe you could start making fun masks for people to protect themselves when they go outside. The choice is yours but, if you do it right, chances are this will not be forgotten after the crisis is over.